About Us

WordPress plugin developers building professional solutions for membership sites, e-commerce, and business automation.

WordPress plugins built by developers who care

We started building WordPress plugins because we were frustrated with the quality of solutions available. Too many plugins are poorly coded, bloated with unnecessary features, abandoned after a few updates, or backed by support teams that don’t understand the products they’re supporting.

We’re a small development team based in London, focused on creating professional WordPress plugins that solve real business problems. Every plugin we release follows WordPress coding standards, performs efficiently, and comes with proper documentation and genuine developer support.

We believe WordPress plugins should extend functionality without compromising site performance, security, or maintainability. That means clean code, thoughtful architecture, regular updates, and honest communication about what our plugins can and cannot do.

Our development principles

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Code quality first

WordPress coding standards, peer reviews, and proper testing

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Performance matters

Lightweight, optimized code that doesn’t slow down your site

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Developer-friendly

Extensible architecture with hooks, filters, and clear documentation

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Real support

Direct access to developers who built your plugin

Meet the team

The developers and specialists behind our WordPress plugins. When you need support or have questions, these are the people you’ll work with.

Adam Hawkins

Lead WordPress Developer & Plugin Architect

Over 20 years of software development experience spanning enterprise systems, web applications, and WordPress development. Has architected and maintained WordPress installations for law firms, financial companies, and international organizations, managing everything from single-site setups to complex multisite networks with thousands of users. Specializes in building scalable WordPress solutions that integrate with business systems, payment processors, and membership platforms. Deep expertise in WooCommerce architecture, MemberPress integration, and WordPress REST API development. Believes in writing code that’s maintainable, well-documented, and built to last. When not coding, enjoys finding elegant solutions to complex automation problems and helping businesses leverage WordPress to its full potential.

Specialisms

WordPress Development
Plugin Architecture
WooCommerce
API Integration

Nicole Smith

Product Manager & WordPress Marketing Specialist

With over 15 years working in digital marketing and product growth for major brands including Twitch, Amazon, TIME, and Fandom, Nicole brings enterprise marketing expertise to WordPress plugin development. Has managed campaigns for global brands like EA Games, Audi, Rolex, Samsung, and Paramount Pictures, understanding what makes products succeed in competitive markets. As former Head of Growth for a UGC rewards platform startup, she combines strategic marketing vision with hands-on WordPress knowledge. Specializes in positioning WordPress plugins for maximum visibility, creating compelling product documentation, and building communities around WordPress products. Passionate about helping WordPress businesses establish their brand identity and stand out in crowded marketplaces through SEO, content marketing, and strategic positioning.

Specialisms

Product MarketingWordPress SEOContent StrategyCustomer Success

Rose

Chief Morale Officer

Rose is the heart of our development team and takes her role in maintaining positive energy very seriously. When she isn’t supervising code reviews, she’s usually found greeting visitors, reminding the team to take screen breaks, or providing motivational support during challenging debugging sessions. Her presence has been scientifically proven to reduce stress levels by at least 47% during deployment days.

Specialisms

Team Morale
Bug Detection
Break Reminders

April

Chief Wellbeing Officer

April keeps the team grounded when technical discussions get too intense. She believes most plugin development challenges can be solved with a quick walk, an ear scratch, or a well-timed interruption. Consistently rated number one in the office for “Best Listener” and “Most Likely to Attend Video Calls Uninvited.” Her project management style involves sleeping on keyboards at crucial moments to prevent overwork.

Specialisms

Stress Testing
Code Reviews
Office Security

Based in London, serving WordPress users worldwide

While our development team is based in South East London, our WordPress plugins power websites across the globe.

🌍 Global plugin installations

Our WordPress plugins are used by businesses, agencies, and developers in over 40 countries. From small startups to established enterprises, our solutions power membership sites, e-commerce stores, and business workflows worldwide.

Whether you’re in London, Los Angeles, Sydney, or Singapore, you get the same quality plugins, comprehensive documentation, and responsive support from our development team.

💬 Support across time zones

We provide email support to WordPress users worldwide, typically responding within 24 hours regardless of your location. Our support isn’t outsourced to a call center, you’re communicating directly with the developers who built your plugin.

Every plugin comes with detailed documentation, code examples, and access to our knowledge base. For custom development projects, we work with clients internationally via video calls and screen sharing.

Why developers trust us

What sets our WordPress plugins apart from the thousands of options available.

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Clean, extensible code

Built with hooks, filters, and developer-friendly architecture for easy customization

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Regular updates

Maintained and tested with every major WordPress release, not abandoned after launch

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Proper documentation

Complete technical documentation with code examples and integration guides

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Developer support

Direct access to the developers who built the plugin when you need help

Ready to explore our plugins?

Browse our WordPress plugins or get in touch to discuss custom development for your specific requirements.

View All Plugins Custom Development

Questions about our plugins? Email: [email protected]